YouGov Profiles - Lady Gaga

This research has been taken from YouGov which is an internet market research firm. The picture below are not necessarily the results we were expecting in some aspects i.e. the age, however after looking in to the website with more depth we realised that they only interview people over 18 therefore it is unlikely that we would get results from a young teenage audience, however we did expect it to therefore be slightly younger for the age range 18 - 24, but after a short discussion we concluded that this was due to the parents being a fan of the music as the children/ teenagers listen to it. And as the children were not old enough to take part, it came down to the parents to be the fans of this. Therefore we have argued that we do have a secondary audience which is of the ages between 40 - 59.

This gives an overall impression of the person who is likely to listen to Lady Gaga

This can also include hobbies and other interests

And also how they would describe themselves

Where they shop and what brands they consume

Including entertainment and celebrities they may follow

This includes their digital footprint of what websites and apps they are most likely to use

This also gives an idea as to how long and what types of media they are likely to consume

Instagram - Attracting Attention

Since being on instagram less than a week we are already attracting the attention of people in the industry - example below;

Mark Loonen liked one of our photos he is a director and video artist for internation DJ's 

Instagram - Audience Research

Instagram - Audience Research.

I thought it would be a nice idea to take a question out to the gaga fans that follow us on twitter. However as a trial run as I didn't know what numbers to expect back I asked them about Lady Gaga's album with Tony Bennett. As I wanted to see if it was still Gaga fans that were buying it, or whether there had been a shift and the audience had changed.

From the results I managed to collect over a period of 14 hours I found that many 'Little Monsters' had purchased the album even if they didn't like Jazz. However what was noticeable in comparison to our school research is that our target audience for our initial research between the ages of 15 - 24 was maybe too high. Of the research we conducted we found that many were no longer interested in Lady Gaga and her actions. 

When conducting this research I was aware that the people that would be seeing this are fans...but what i wanted to get from this was the AGE of the people interested and wanted to see who the audience was for the new collaborations that have become available. 


Below is my conducted research: 

This is the picture I used to conduct the research 

Explaining what I'd Like them to do in the caption

I left it 14 hours overnight in order for people in America to have a vote. In that time period we got 27 Likes

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Audience Research 4

Year 12 Audience Research




This is our year 12 research, we had good results from this as there were a few lady gaga fans and even the ones that were not that keen could recognise her and certain tracks. 

Audience Research 3

Year 13 Audience Research 

• This is middle of the road more or less for our core audience. we thought their knowledge of Lady Gaga was very good. But they struggled to name the albums.

Audience Research 2

Year 11 Audience Research

• We found that the year 11's were not a lot of help and some did not participate. Because this is on the border of our core audience we aim to find some more information.

Podcast 3

Our third podcast





Covering the following areas:

• Our audience research plans 
• What we hope to achieve 
• Why we think this target audience is suitable

Audience Research - Guardian - How To Be A Female Pop Star In 2014

How To Be A Female Pop Star In 2014

What this shows us that the media is skewed in a way that prevents women being who they are, they have to follow a certain formula that is liked by all in order to become famous or have a chance in the music industry. It is said that they will not get a job unless they are willing to express their bodies for the viewing pleasure of others - this usually being men which relates back to Laura Mulvey's Theory of Male Gaze.

This is also caused by the lack of female faces 'behind the scenes' in a music video. Most people at the top of the record industry are male and most of the directors in their music videos are also male, this giving a male skewed view on the industry that arguably promotes the use of women for male audiences due to the explicit material. Which is why there has become a 'backlash' on feminism however has only made matters worse as people are turning their heads in the opposite direction and are saying 'fuller more curvy girls are better' which there has become 2 sides of the aruguement, some which argue that this is a good thing and that the media is wrong to portray women if they get slightly larger, but what this is doing is actively getting girls to join the gym to get larger derrieres which is also creatinvg pressure elsewhere to have this 'new idolised perfect figure'. All this is doing is turning the tables and deflecting the pressure elsewhere. This has also created a bad vibe due to in some songs women being called 'skinny bitches' but then some must ask.... What is wrong with that? The other side of the arguement is that the pressure then falls on the media especially in the fashion industry where models are used which are polar opposite to this new theory. Which many claim is just a trend and a passing phase. 

Click Here for a link to the page.

Audience Research 1

Our first audience research;

• first half is 2 teachers taken from the creative arts department, in our secondary audience 
• second half is 3 AS media students, in our core audience 

Target Audience: Initial Outline

We will undertake further research into this shortly, but for now here is our initial outline of who we think our audience should be for our gaga music video. 

Core/Primary 

A typical Lady Gaga fan.

Gender/Sexuality:  Female/Gay Male

Age: 15 -24

C1C2DE
Wider Demographics 

zeitgeisty - spirit of the age

fashionable/interested in fashion

Iphone/ recent smartphone

BBC3

Radio 1 - Nick Grimshaw

Vogue

Instagrammers, Buzzfeeders, Pinterest,

Secondary

Gender/Sexuality:  Heterosexual Male (both genders younger and older than core)

Age: Tween - Early Teen; 24 - 44

A typical Lady Gaga male fan

Minor Links Through Femme Fatale - to ABs

Wider Demographics

Clickhole, Facebook, Android, Reddit




A note on ABC1s etc

ABC1C2DE is used to denote social class and income. For example, broadsheet newspapers and complex and foreign dramas are seen as appealing to ABC1s. By contrast, tabloid newspapers and sitcoms and film genres such as rom-com are considered typical C2DE fare. In rough terms AB equals upper class C1 and C2 are upper and lower middle class and DE working class.

There are assumptions that the higher up the scale the more intellectual and sophisticated the person is.