Digipak Example1 - Lady Gaga: The Fame Monster

I found this whilst scrolling through Amazon, This seems to be a fairly old one due to The Fame being released in the summer of 2008. I love the inside! it is something that I hope that we can recreate or at least take some strong inspiration from! The contrasting black and white is SO striking! Plus the photos inside just add to the effect created.

Rear panel

Inside panels

Inside panels

Front panel

Lady Gaga's Online/Cultural Footprint

The ingenuity of Lady Gaga's marketing perhaps best exemplifies the impact and potential of digitisation, one of the core case studies in Elberse's 'Blockbusters'(2013). This instance success has been fuelled by Lady Gaga's fans who she calls her 'Little Monsters'. and her strong bond with them continues to fuel this in her ongoing success and brand values. 


This can also be signified by her statistical success as follows: 

Statistical Information - Link

Number Of Number 1s

Lady Gaga's Official YouTube Channel, which has over 700,000 Subscribers

Lady Gaga's Official Twitter Page, which has over 43M Followers 

A tweet from a fan that Lady Gaga retweeted 

A dedicated fan, this shows the extent and the sheer loyalty to her followers

Lady Gaga's Official Facebook Page, which she has 67M Likes

Lady Gaga's Official Instagram, which she has nearly 5M Followers

Lady Gaga's Official Vevo Page, Which she has 5.5M Followers 

Most followed accounts on Twitter

Link to the website 

Lady Gaga's own fanbased website

Instagram - Audience Research