VidEG Genre14 Beyonce - 7/11

Beyonce's lastest music video for her recent release 7/11






Attached is a link I found whilst googling the video, the article cuts down the point to the music video and argues that Beyonce has done it partially to show her personality as when part of Destinys Child in 00s she was known for being ice cold. It also shows what can be dont with very little performance and preperation. All shot in one afternoon, I think this is something to aspire to very much!

Link

VidEG Genre13 Born This Way - Lady Gaga

Born This Way was lady gagas song to show the world that she was famous but could put it to good use by using the song lyrics from born this way to voice her opinions to show that it doesnt matter who you are, what colour your skin is, who you love it is irrelevant so embrace it as 'you were born this way'. In this way as is clear from our audience research she has recieved a lot of fans from around the world but also attract many gay, bi, and transexual fans. It is argued that Gaga feels that she owes it to these people as it is them who got her career first off the ground when she started singing in gay clubs.

The Unicorn is tattooed onto her thigh to symbolise born this way

Skeleton Make up

Skeleton Make up

Micheal Jackson Reference with the white gloves

Intertextual refernce to Sinead o'connor

VidEG Genre 8 P!nk - U + Ur Hand

ACT: P!nk

TRACK: U + Ur Hand

YEAR: 2006

DIRECTOR: Dave Meyers

GENRE: Pop
LYRICS

We would like to recreate some of the costumes in this video. We liked the way the leather effect has been used here, this is something we would like to recreate. We also like the heavy eye make up as we hope this is something we could take influence from for the bathroom scenes. 

We also like this biker look.









We like this Cruella Deville look as this was based on a femme fatale. The range of close ups combined with the lace add to the effect wanting to be created.




















We like the wigs that have been used for example the red one in this, showing a dominating power.  We also like the costume idea however it is a little revealing, however we hope we could tone this down a touch.







This shot is important as it shows that P!nk does not want to be labelled as a slut.

In this shot P!nk is shown to be in a gym working out. This therefore showing off a significant amount of flesh.

We also like the close up in these shots.











We like this as it has intertextuality from i thought snow white and the evil queen... however i might be totally wrong from this!

VidEG Genre 7 P!nk - Perfect

ACT: P!nk
TRACK: Perfect 

YEAR: 2010

DIRECTOR: Dave Meyers

GENRE:Pop

MAIN AUDIENCE: Male and Female 15-24

LYRICS

In this video we really like the layering effect, and the way the effects works.

VidEG Genre5 Nicki Minaj - Anaconda

ACT: Nicki Minaj

TRACK: Anaconda

YEAR: 2014

DIRECTOR: Colin Tilley

GENRE: Rap

MAIN AUDIENCE: Male and Female 15-24

LYRICS

RELATIONSHIP BETWEEN VISUALS + LYRICS: 

There is no link between the visuals and the lyrics making this a concept and performance video. 

GENRE CHARACTERISTICS: 

this links closely with the pop but also the rap genre as nicki minaj seems to straddle both on a regular basis. It has the objectification elements of Laura Mulveys theory in rap but also slightly in pop but also works closely with pop to show the 'empowerment' of women.

INTERTEXTUALITY?

Non that i recognise.

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:

Performance and concept.

PERFORMANCE STYLE: 

provocative, with close up and extreme close ups of her bum and chest as this is what she is known for. This also links closely to the genre as Rap is typically male skewed audience therefore has to appeal, but as she is female can also closely link her fans to females as she is shown to be strong and independent.

STAR TREATMENT:

There is heavy focus on nicki minaj however there is also focus on Drake who features at the end of the video who gets a lap dance off nicki minaj.

PACE + ANY VARIATION OF PACE: 

There is a variety of pace and a couple of noticeable drops in the song.

SHOT VARIETY + NO. OF SETUPS: 

They use a variety of shots and a number of different locations. However they were all filmed as a scene rather than in a natural locations.

DIRECTOR STYLE:

The director works with a number of famous artists collaborating songs using a lot of effects. They all have the same similar themes.

VidEG Genre4 Jessie J - Bang Bang

ACT: Jessie J

TRACK: Bang Bang 

YEAR: 2014

DIRECTOR: Hannah Lux Davis

GENRE:Pop

MAIN AUDIENCE: Male and Female 15-24

LYRICS

The song focus's on the empowerment of women. The song features 3 female solo singers, singing individually but also collaboratively. Each has brought their own style to create a video with lots of 'flare'.

 The video opens with the titles of the starts which are going to be featured in the video using bright neon pink font in a bold sans serif font

But mainly to attract a male audience to the video by using male gaze, using provocative poses and close ups. 

There is also a series of shots  in which the 3 solo singers are in shots collaboratively - this is more apparent towards the end of the music video.


This screen shot is a prime example of 'women empowerment' showing the protagonist at the front and in shot with a band of women behind cheering. 








Another example of this would be Nicki Minaj and her rap influences have enabled a certain amount of objectification to women in order to appeal to a male audience. 

For me, personally, i think the video isn't memorable and has no real wow factor, or produces anything that i think would be worthy to include in our own video. However on the contrary they all still pursue their own individual branding which could be argued as being a  advertising themselves as a brand.

Bad Romance Original Video

The Official Lady Gaga Bad Romance Video

VidEG Genre2 Brooke Candy - Opulence

ACT: Brooke Candy

TRACK: Opulence 

YEAR: 2014

DIRECTOR: Steven Klein

GENRE: Rap

MAIN AUDIENCE: Male and Female 15-24

LYRICS

Comments on the Brooke Candy Video.

Comments on the Brooke Candy Video.



RELATIONSHIP BETWEEN VISUALS + LYRICS: 


There is no relationship between the lyrics and the visuals on screen, however there is mention of her diamonds and bling which of course has been visualised multiple times. 

GENRE CHARACTERISTICS, INTERTEXTUALITY?

The video intro has been taken from the film (The Naked Kiss, 1964, Fuller) 

Below are some of the screen shots taken from the opening to the video. 

Make up from the video 

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:

The video is performance with narrative. 

PERFORMANCE STYLE: 

Her performance style is closely linked to that of Lady Gaga with traits from others such as Miley Cyrus. Her performance in this video could be linked with Lady Gagas Alejandro due to them sharing the same director. 

STAR TREATMENT:

There is star treatment throughout the video as for most of it Brooke Candy is the only one who stars in it. There is extremely heavy focus on herself throughout the video. 

LOCATION/S + MISE-EN-SCENE: 

there are not many locations used in the video.

NOTABLE SHOTS/FRAMING: 

There is a lot of creative and innovative 

DIRECTOR STYLE:

The directors style is very unique, but the titles at the start of the video are characteristics often seen in hip-hop films and R&B. With the large titles filling the screen along with white text on a black background to make it stand out.