VidEG Genre15 Jennifer Lopez Ft Iggy Azalea - Booty

Directed by - Hype Williams





Unfortunately trying to screen shot this video is probably one of the most difficult things I've had to do! Because every time you click to pause it some 'booty' comes up instead of the shot you wanted to take! The amount of 'booty' in the video is bordering on unacceptable, when we thought we had seen it all with the likes of Anaconda (Nicki Minaj) but it is only when we realised that Iggy is 24 and Jennifer is 45 and whilst they are both grinding against each other, Lopez is old enough to be her mother, exactly highlighting the audacity and scandalous nature of this objectification! There is no real narrative and is purely based on performance with the edge of concept which is could, most of it be argued as performance.

There is a countdown into the song

VidEG Genre 8 P!nk - U + Ur Hand

ACT: P!nk

TRACK: U + Ur Hand

YEAR: 2006

DIRECTOR: Dave Meyers

GENRE: Pop
LYRICS

We would like to recreate some of the costumes in this video. We liked the way the leather effect has been used here, this is something we would like to recreate. We also like the heavy eye make up as we hope this is something we could take influence from for the bathroom scenes. 

We also like this biker look.









We like this Cruella Deville look as this was based on a femme fatale. The range of close ups combined with the lace add to the effect wanting to be created.




















We like the wigs that have been used for example the red one in this, showing a dominating power.  We also like the costume idea however it is a little revealing, however we hope we could tone this down a touch.







This shot is important as it shows that P!nk does not want to be labelled as a slut.

In this shot P!nk is shown to be in a gym working out. This therefore showing off a significant amount of flesh.

We also like the close up in these shots.











We like this as it has intertextuality from i thought snow white and the evil queen... however i might be totally wrong from this!

VidEG Genre5 Nicki Minaj - Anaconda

ACT: Nicki Minaj

TRACK: Anaconda

YEAR: 2014

DIRECTOR: Colin Tilley

GENRE: Rap

MAIN AUDIENCE: Male and Female 15-24

LYRICS

RELATIONSHIP BETWEEN VISUALS + LYRICS: 

There is no link between the visuals and the lyrics making this a concept and performance video. 

GENRE CHARACTERISTICS: 

this links closely with the pop but also the rap genre as nicki minaj seems to straddle both on a regular basis. It has the objectification elements of Laura Mulveys theory in rap but also slightly in pop but also works closely with pop to show the 'empowerment' of women.

INTERTEXTUALITY?

Non that i recognise.

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:

Performance and concept.

PERFORMANCE STYLE: 

provocative, with close up and extreme close ups of her bum and chest as this is what she is known for. This also links closely to the genre as Rap is typically male skewed audience therefore has to appeal, but as she is female can also closely link her fans to females as she is shown to be strong and independent.

STAR TREATMENT:

There is heavy focus on nicki minaj however there is also focus on Drake who features at the end of the video who gets a lap dance off nicki minaj.

PACE + ANY VARIATION OF PACE: 

There is a variety of pace and a couple of noticeable drops in the song.

SHOT VARIETY + NO. OF SETUPS: 

They use a variety of shots and a number of different locations. However they were all filmed as a scene rather than in a natural locations.

DIRECTOR STYLE:

The director works with a number of famous artists collaborating songs using a lot of effects. They all have the same similar themes.

Bad Romance Original Video

The Official Lady Gaga Bad Romance Video

Audience Research - Guardian - How To Be A Female Pop Star In 2014

How To Be A Female Pop Star In 2014

What this shows us that the media is skewed in a way that prevents women being who they are, they have to follow a certain formula that is liked by all in order to become famous or have a chance in the music industry. It is said that they will not get a job unless they are willing to express their bodies for the viewing pleasure of others - this usually being men which relates back to Laura Mulvey's Theory of Male Gaze.

This is also caused by the lack of female faces 'behind the scenes' in a music video. Most people at the top of the record industry are male and most of the directors in their music videos are also male, this giving a male skewed view on the industry that arguably promotes the use of women for male audiences due to the explicit material. Which is why there has become a 'backlash' on feminism however has only made matters worse as people are turning their heads in the opposite direction and are saying 'fuller more curvy girls are better' which there has become 2 sides of the aruguement, some which argue that this is a good thing and that the media is wrong to portray women if they get slightly larger, but what this is doing is actively getting girls to join the gym to get larger derrieres which is also creatinvg pressure elsewhere to have this 'new idolised perfect figure'. All this is doing is turning the tables and deflecting the pressure elsewhere. This has also created a bad vibe due to in some songs women being called 'skinny bitches' but then some must ask.... What is wrong with that? The other side of the arguement is that the pressure then falls on the media especially in the fashion industry where models are used which are polar opposite to this new theory. Which many claim is just a trend and a passing phase. 

Click Here for a link to the page.

VidEG 14 Fragma - You Are Alive

ACT: Fragma

TRACK: You Are Alive

YEAR: 2001

DIRECTOR: Unknown 

GENRE: Dance

MAIN AUDIENCE: Male and Female 15-24

LYRICS

RELATIONSHIP BETWEEN VISUALS + LYRICS:

There is no link between the visuals and the lyrics, however there is a range of close up shots as well as tracking shots throughout the video. It is also shot in a range of locations, some which feature some indiginous local people who are represented as being the other and Fragma being the sexualised female as being normative.

GENRE CHARACTERISTICS: 

Genre has become an even more diverse, however this follows some of the characteristics that we would expect such as the sexualised dancing, woman not wearing a lot of clothing accentuating areas. 

INTERTEXTUALITY?

Daniel Craig coming out of the water in the James Bond Movie, and Baywatch - slow motion of female running.

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:

The video is a concept video as it doesn't really follow a narrative and is quite random. 

 

PERFORMANCE STYLE: 

The performance style is singing and dancing but because of the nature of it it could be described as cavorting. Izensteins theory of 2 shots unlinked that then become linked through sexual shots an example of this is when the mangoes are being used with water dripping down them has the connotations of breasts.

STAR TREATMENT:

Star treatment has been featured heavily in this video with the concentration mostly on Fragma, this is stereotypically done in order to sell the track but to also establish and promote the artist and the album. This is also an example of Laura Mulvey's Male Gaze theory as the woman has blonde hair and is wearing revealing clothing - Mulvey's theory being that they are being objectified for the gratification of men.

PACE + ANY VARIATION OF PACE: 

The pace is varied throughout with scenes of slow motion, the cuts are fairly quick which reflects the tempo of the song at times. There are a range of inter-cutting shots with quick transitions and shots last no more than a few seconds. Some of the shots are very creative and use different camera angles with extreme close ups and a range of focus depths.

SHOT VARIETY + NO. OF SETUPS: 

Various shot variety shown with range of creative shots.

LOCATION/S + MISE-EN-SCENE: 

In the video there are a series of locations used but all seem to be taken in the vicinity of one another, but there are to prevalent locations one being by the sea and the other one being in the jungle. 

 

NOTABLE SHOTS/FRAMING:

Close up shots of body.