Digipak Example1 - Lady Gaga: The Fame Monster

I found this whilst scrolling through Amazon, This seems to be a fairly old one due to The Fame being released in the summer of 2008. I love the inside! it is something that I hope that we can recreate or at least take some strong inspiration from! The contrasting black and white is SO striking! Plus the photos inside just add to the effect created.

Rear panel

Inside panels

Inside panels

Front panel

Bad Romance - Gagapedia

We recently 'googled' the meaning behind the Hitchcock reference in Bad Romance. The first link took us to the Gagapedia website which stated that she wanted:

" The deepest, darkest, sickest parts of you are afraid to share with anyone because I love you that much. - The song represents her ' fear of Love Monster' " 

Screenshot from the website

VidEG Genre13 Born This Way - Lady Gaga

Born This Way was lady gagas song to show the world that she was famous but could put it to good use by using the song lyrics from born this way to voice her opinions to show that it doesnt matter who you are, what colour your skin is, who you love it is irrelevant so embrace it as 'you were born this way'. In this way as is clear from our audience research she has recieved a lot of fans from around the world but also attract many gay, bi, and transexual fans. It is argued that Gaga feels that she owes it to these people as it is them who got her career first off the ground when she started singing in gay clubs.

The Unicorn is tattooed onto her thigh to symbolise born this way

Skeleton Make up

Skeleton Make up

Micheal Jackson Reference with the white gloves

Intertextual refernce to Sinead o'connor

Lady Gaga's Online/Cultural Footprint

The ingenuity of Lady Gaga's marketing perhaps best exemplifies the impact and potential of digitisation, one of the core case studies in Elberse's 'Blockbusters'(2013). This instance success has been fuelled by Lady Gaga's fans who she calls her 'Little Monsters'. and her strong bond with them continues to fuel this in her ongoing success and brand values. 


This can also be signified by her statistical success as follows: 

Statistical Information - Link

Number Of Number 1s

Lady Gaga's Official YouTube Channel, which has over 700,000 Subscribers

Lady Gaga's Official Twitter Page, which has over 43M Followers 

A tweet from a fan that Lady Gaga retweeted 

A dedicated fan, this shows the extent and the sheer loyalty to her followers

Lady Gaga's Official Facebook Page, which she has 67M Likes

Lady Gaga's Official Instagram, which she has nearly 5M Followers

Lady Gaga's Official Vevo Page, Which she has 5.5M Followers 

Most followed accounts on Twitter

Link to the website 

Lady Gaga's own fanbased website