VidEG 12 Madonna - Papa Don't Preach

• In this video there is a strong link between visuals and the lyrics used. The song has a very strong controversial message of teenage pregnancy. Anti-abortion groups praised her whilst abortion rights groups criticised her.
• The line "I've made up my mind, I'm keeping my baby," caused anti-abortion groups to praise Madonna and abortion-rights groups to criticize her. Madonna refused to take a stance on the issue.
• Madonna called this "a message song that everyone is going to take the wrong way."
• This was one of the most controversial Madonna songs. Many articles were written about it in the context of abortion. The media attention helped make it a hit and keep it on the charts.
• The song is set in various locations, one which is her dancing solo and singing in a studio, her with her father at a young age which shows them washing up together - she is drying and he is washing, but as the video progresses and she ages the roles switch. The video also shows her with her boyfriend and her friends, and shows her on a journey going from one place to another.
• There is a lot of star treatment in this video but then surely it is to be expected when it is 'the queen of pop'.
• The links between the narrative and the visuals are especially strong and represent what is going on, which allows us to sympathise with the artist. 
• The song is stereo typical of the genre with the use of revealing clothing.

VidEG 8 Flo Rida - Good Feeling

ACT: Flo Rida

TRACK: Good Feeling

YEAR: 2011

DIRECTOR: Unknown 

GENRE: Dance, Pop 

MAIN AUDIENCE: Male and Female 15-24

LYRICS

•  The song features Flo Rida on a journey using various modes of transport across a city with the first opening lines featuring a panoramic view of the city whilst he is stood on top of a building. Some of the lyrics do match the narrative but it is more about how he has become someone new than anything.
• Therefore promoting the themes of having a good time and having a party. 
• The video does use some subtle product placement with the use of headphones and an iPad mini with him rapping on the screen whilst he is holding it up to create an effect. - This I thought was innovative and different from the other songs and videos that also represent this type of music. 
• As with many rappers there is some very brief scenes of women being objectified as this is a common theme across most rap songs.
• And with scenes in clubs which are also common with a lot of electronic and dance songs.
• I am also a fan of the ending which includes lots of pictures that are tiled which then change saturation of black out completely in order to create an image of himself within them.  
• There is strong star treatment  however there are others included in the video although the main focus is him.