You can follow our production of a new music video for Lady Gaga's 'Bad Romance' as part of a wider promotional package featuring a digipack and a magazine ad campaign.
Born This Way was lady gagas song to show the world that she was famous but could put it to good use by using the song lyrics from born this way to voice her opinions to show that it doesnt matter who you are, what colour your skin is, who you love it is irrelevant so embrace it as 'you were born this way'. In this way as is clear from our audience research she has recieved a lot of fans from around the world but also attract many gay, bi, and transexual fans. It is argued that Gaga feels that she owes it to these people as it is them who got her career first off the ground when she started singing in gay clubs.
The Unicorn is tattooed onto her thigh to symbolise born this way
Summary: Jonas Åkerlund presents a very filmic video, taking heavy inspiration from classic french silent films, particularly in the style of the titles. This video presents a clear storyline, though is something of a concept video, as the story bears little resemblance to the lyrics
Video Synopsis: The video starts with various artistic shots of a seaside mansion, which leads to gaga and her boyfriend, kissing in bed. They head outside, and kiss on a balcony, there are shots that look to be from a camera, and gaga is pushed from the balcony and is shown falling on a spinning spiral background. there are multiple photographers around her when she has fallen, we then see gaga getting out of a car, she is wearing a costume with what looks like a neck brace on it. she is lifted into a wheelchair and then starts to change clothes. She changes into a gold robotic costumes, and gets up with the help of crutches. the next verse focuses on gaga cavorting on a sofa while singing the song, this is interspersed with images of dead women. She then enters a room with various similarly dressed dancers and dances through this chorus with them. The bridge is made up of shots of gaga in an elevator with flashing lights and one of her great danes. She is back with her boyfriend and starts preparing drinks, putting poison in his. He dies and she calls the police. The final part of the video shows gaga, still hounded by photographers being escorted away by police.
Costumes:
A total of 9 costumes from Gaga in this video. Which appears to be just above average for her.
Costume number 1
Neck brace costume
Metropolis costume
Sofa costume
Cirque du soleil
Elevator costume
Micky-Mouse Costume
Arrested costume
Jail costume
Intertextuality: I personally, immediately felt the titles were references to silent films it felt, to me, that it was specifically french silent films, even though i had not seen any film with titles like it. There are a few intertextual references that I did not notice, but were drawn to my attention through my research. these include a reference to vertigo, a classic by Alfred Hitchcock, with the spirals and the way in which gaga falls and is rushed to. There is also a reference to Metropolis, in the metal outfit.
Seemingly standard video from Gaga. The video, much like the song, is fairly risqué, but without being overwhelmingly so.
Video Synopsis:
This video shows gaga as something of a Diva/pop princess, she presents herself as being something of a player, fitting very well with the track and it's lyrics. She is shown at various points dancing with a group of men, and in another, similar shot at the same location she is stood alone, perhaps presenting a view of gaga being backed by men, but standing well independently. When we take this video as being a branding asset for gaga, which for many videos is the case, we are shown gaga as being someone who isn't afraid to use and abuse. The intertextuality at the start shows gaga as building on existing ideas. The video does well to appeal to gaga's growing fanbase, featuring both men and women stripping in a game of poker shows her need to appeal to both the heterosexual male, but also the homosexual male. And similarly with women. gaga is presented as someone the majority of the men at the party want to get with, showing the application of the aspiration and personal indentity side of the Uses and Gratifications theory from Dennis Mcquail. Through the video, Gaga cavorts in various places in varying states of lonelyness, sometimes on her own, and other times with a large crowd around her.
Costumes:
A total of 7 costumes, which is a little low for Gaga. Here's a list:
Black glossy swimsuit
Rather plain black crop top and leggings
Glimmery beaded silver top and gold triangle on face
Pop Culture Glasses
Blue Swimsuit
White swimsuit
Intertextuality:
There was a significant reference to James Bond as the video started, and gaga left the pool.
From my own experiences I can find no further intertextual references, and research that I have done has not been helpful.
A very filmic video from gaga, combining 4 songs into one video, although not full songs.
Video Synopsis:
The start we see a group of men fighting with each other over a falling cloud of money, they carry bows and there are arrows scattered on the ground, as the men leaven we see Gaga, who has wings and wears a full tight-like suit, she has been shot by an arrow. She has wings which look a lot like the wings from Skellig. we get the title for art pop showing in a similar way to the titles for alejandro. The camer then pans away, to show the men walking off victorious. Gaga starts to rise, building her strength as the song builds. she then falls, unable to continue. we see a helicopter shot and return at sunset, where she begins to rise. and removes the arrow head from herself. Then we see her approach a palace, but fall at its gate. the guards come and help her up. Venus begins as she is carried, like a messiah. venus' title shows on screen like Artpop's, she makes her way by various dancers and gets covered in flower and lowered into a pool, where she is moved away from the edge and pushed under. We go over to the real houswives and cut back for the start of GUY, where gaga arises from a huddle of people. We see gaga in various places, incuding in front of a rose wall, and in the middle of a room of dancers. after the chorus, gaga is in a pool, and also dancing with various men. She also approaches a popular minecraft youtuber, skydoesminecraft, who uses a computer running something like the game minecraft to ressurect Michael Jackson, Ghandi and Jesus, as they wake we see gaga on a lego sculpture. We then go to another room of dancers, were they all perform a very sexual dance. next gaga enters an office and starts assinating people, replaceing them with the G.U.Y. clones. the video finishes after another dance sequence, with various clones being released into the world.
Costumes:
I have counted 12 costumes in this video. They are:
Skellig
White Swimsuit
White Bikini
White Goddess
Bear Swimsuit cover
Black Swimsuit
Gold Swimsuit
Leg Body
White Dress
Long Coat
Bejewelled Leotard
Clear/Silver Dress
Red Swimsuit
Topless (Hair Bra)
Topless (Blue Cloth)
Intertexuality:
In the music video I noted various intertextual references:
Skellig
Reference to Alejandro's titles
Reference to minecraft (video game)
Reference to Nathan Sawaya's Yellow
I, personally couldn't pick up any more intertextual references, but noticed the real housewives of beverly hills featured in the video, as did people dressed as Jesus, Ghandi and Michael Jackson. Andy Cohen starred as Zeus and Minecraft Youtuber SkyDoesMinecraft stars in the resurrection scene.
One of her more controversial videos, with significant religious references and the involvement of scantily clad men in leather and fishnet tights. This gaga video represents a fatal combination between Gaga and director Steven Klein.
Video Synopsis:
The video starts with various men saluted out and marching in a militaristic manner, this then fades to a shot of gaga, which combines with the sad start of the song. this us combined with shots of the sacred heart being carried, by gaga as part of a funeral parade. We also see a soldier with a golden gun sat on a bed, wearing only his underwear. interestingly the first drop is not reflected in the video's editing. in fact the second drop does not lead to a change in shot. most of the first verse and chorus are made up by cutting between the men dancing and gaga dinging. The next verse and chorus are also centred around two settings, the red nun on the bed and gaga in the bedroom area, with all the men. the bridge is then made up of shots of gaga in the Joan of Arc costume and also Red nun gaga swallowing rosary beads. This leads into the build before the chorus, which is made up of gaga in a studio setting, with men marching around her, the shot fades and pulses with the beat of the song. The drop then leads to shots of gaga dancing with the men in the miltsry bra outfits. The music then mostly stops, and gaga is seen performing in the leather and sunglasses, this is combined with shots of gaga, almost flashback like, through the video, and a man watching riots. There is then a drop, which switches beween two scenes mostly, (studio and the military bra scene) but also leads to the Joan of Arc scene, and the red nun. the end features gaga removing her Joan of Arc costume and a shot coming up the bed of the red nun gaga, which ends with the film burning out, starting from her mouth and eyes.
Costumes:
8 costumes from Gaga in this video, which is seeming to be the lower boundary of the average.
Funeral Clothes
Dictator/Leader
Red latex nun
Underwear
Joan of Arc
Plain black
Military madonna
Topless underwear and leather jacket
Intertextuality
I couldn't find many references to previous texts, aside from the bra with the guns, which reminded me of Madonna and a costume she wore (and also the bra from bad romance). And the end part, with the leather jacket, reminded me slightly of Freddie Mercury. Other references include the sacred heart of jesus and Joan of Arc.
