TRACK: Bang Bang
YEAR: 2014
DIRECTOR: Hannah Lux Davis
GENRE:Pop
MAIN AUDIENCE: Male and Female 15-24
The song focus's on the empowerment of women. The song features 3 female solo singers, singing individually but also collaboratively. Each has brought their own style to create a video with lots of 'flare'.
The video opens with the titles of the starts which are going to be featured in the video using bright neon pink font in a bold sans serif font 
But mainly to attract a male audience to the video by using male gaze, using provocative poses and close ups. 
There is also a series of shots in which the 3 solo singers are in shots collaboratively - this is more apparent towards the end of the music video.
This screen shot is a prime example of 'women empowerment' showing the protagonist at the front and in shot with a band of women behind cheering.
Another example of this would be Nicki Minaj and her rap influences have enabled a certain amount of objectification to women in order to appeal to a male audience.
For me, personally, i think the video isn't memorable and has no real wow factor, or produces anything that i think would be worthy to include in our own video. However on the contrary they all still pursue their own individual branding which could be argued as being a advertising themselves as a brand.
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