VidEG Genre13 Born This Way - Lady Gaga

Born This Way was lady gagas song to show the world that she was famous but could put it to good use by using the song lyrics from born this way to voice her opinions to show that it doesnt matter who you are, what colour your skin is, who you love it is irrelevant so embrace it as 'you were born this way'. In this way as is clear from our audience research she has recieved a lot of fans from around the world but also attract many gay, bi, and transexual fans. It is argued that Gaga feels that she owes it to these people as it is them who got her career first off the ground when she started singing in gay clubs.

The Unicorn is tattooed onto her thigh to symbolise born this way

Skeleton Make up

Skeleton Make up

Micheal Jackson Reference with the white gloves

Intertextual refernce to Sinead o'connor

Lady Gaga - Our Influences - Depeche Mode - Heaven

Within this video there is heavy use of a woman in a mask, this is something we would like to take some inspiration from as in Bad Romance Lady Gaga can be seen wearing a mask. Although we can't copy the style of that mask, what we can take is the idea from this instead as the idea behind it is a lot more subtle.

I really like the effect in this one.

The close up in this is really effective, I also like the mask used. 

Although not of the mask itself the cloak adds another dimension.

Plain and simple but highly effective. 

Lady Gaga's Online/Cultural Footprint

The ingenuity of Lady Gaga's marketing perhaps best exemplifies the impact and potential of digitisation, one of the core case studies in Elberse's 'Blockbusters'(2013). This instance success has been fuelled by Lady Gaga's fans who she calls her 'Little Monsters'. and her strong bond with them continues to fuel this in her ongoing success and brand values. 


This can also be signified by her statistical success as follows: 

Statistical Information - Link

Number Of Number 1s

Lady Gaga's Official YouTube Channel, which has over 700,000 Subscribers

Lady Gaga's Official Twitter Page, which has over 43M Followers 

A tweet from a fan that Lady Gaga retweeted 

A dedicated fan, this shows the extent and the sheer loyalty to her followers

Lady Gaga's Official Facebook Page, which she has 67M Likes

Lady Gaga's Official Instagram, which she has nearly 5M Followers

Lady Gaga's Official Vevo Page, Which she has 5.5M Followers 

Most followed accounts on Twitter

Link to the website 

Lady Gaga's own fanbased website

Audience Research Instagram - Song Choices

An Instagram post asking our followers to come up with Lady Gaga songs if they were asked by Lady Gaga to name some.

Instagram - Good Luck Conal!

 Cheering spirit for Conal going to his Birmingham interview for Stage Management!

Lady Gaga - Product Placement

We were aware of Lady Gaga taking part in some product placement within her videos, because in Bad Romance we were aware of Beats, Nemiroff Vodka and Carrera sunglasses. However I came across a website which claimed Lady Gaga uses 8 different products within Bad Romance. However we struggled to find the last one!

The Link

Instagram - Lady Gaga, Project

We have noticed that pictures of lady gaga are much more popular to get 'little monsters' attention than our own! as seen here with 36 likes!

How To Make A Google Calendar

Conal made a google calendar to use as a production schedule, this is a video explaining how he made it.

The example google calendar can be found here: (has been halved in size)


And our Production schedule can be found here: