TRACK: Love You So
DIRECTOR: Emil Nava
MAIN AUDIENCE: Male and Female 15-24
I came across this whilst looking at another example from the same director. He works with many mainstream artists and also does a bit of work alongside for L'Oreal.
The video works on a concept and performance basis. And takes already existing footage from various locations and scenes.
There is a lot of performance within the video and this is shown just using a plain background for most. The video is kept fairly simple with a few special effects being used. The effects used do work really well. Some of these include slow motion which is used quite a bit.
There are a series of close up and extreme close up shots.
One of the effects used is this layering effect:
However what I also like is the variety of shots but also the cleanliness of some of the shots that look simple but so well excecuted for example the shot below:
Although I do like the background it must after some time it does start to look a little clinical having said that, i realise this is the look she was going for.
There is also a series of other scenes that are not related making this video performance with concept but could also be argued narrative due to the couple involved but I dont agree.