Monday, 18 August 2014

VidEG 9 Jess Glynne - Right Here

ACT: Josh Kumra
TRACK: The Answer
YEAR: 2011
DIRECTOR: Unknown 
GENRE: Blues, Pop
MAIN AUDIENCE: Male and Female 15-24

  • From this song I love the different backgrounds used and the effects. This is also aided by the use of strong clothing and make up. 
  • I also like the tempo of the editing and how it changes on and off the beat.
  • The use of the close up shots that almost seem misplaced that then tap to the beat is something that is different and creative. There is a lot of shot variety used and the whole video has an very urban feel to it which reflects the music genre and themes.
  • Also during the video there are changes between the saturation and hues used.
  • Star treatment is used however there are other actors involved who dance or play instruments however as she is the only singer most of the attention is focused on her.
  • The lyrics don't really match the overall narrative however there is a strong sense of being 'Right Here'  with her friends or in a location.
  • On revising this, I do think the editing is a little fast and is kind of distracting at times, but the overall effect and the themes used I still like.

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