DIRECTOR: Sophie Muller
GENRE: Pop, R&B
MAIN AUDIENCE: Male and Female 15-24
RELATIONSHIP BETWEEN VISUALS + LYRICS:
The lyrics have no meaning to the overall visuals but what does come across is the feeling of isolation which is reflected in the song.
PERFORMANCE, NARRATIVE AND/OR CONCEPT?:
Isolation, a safe video in comparison to her other songs and not as outgoing, however there is still an element of exploration due to her being in a bath tub naked. However the water is cloudy to obscure her nudity.
SHOT VARIETY + NO. OF SETUPS:
There is only 2 locations filmed in this includes a bathroom in which features Mikky Ekko singing at the side of a bath in a separate location from rihanna. Rihanna also stays firmly placed in the bath only changing her position therefore keeping budget down.
The Director takes many solo female artists, this is who she concentrates on most.