VidEG 14 Fragma - You Are Alive

ACT: Fragma

TRACK: You Are Alive

YEAR: 2001

DIRECTOR: Unknown 

GENRE: Dance

MAIN AUDIENCE: Male and Female 15-24

LYRICS

RELATIONSHIP BETWEEN VISUALS + LYRICS:

There is no link between the visuals and the lyrics, however there is a range of close up shots as well as tracking shots throughout the video. It is also shot in a range of locations, some which feature some indiginous local people who are represented as being the other and Fragma being the sexualised female as being normative.

GENRE CHARACTERISTICS: 

Genre has become an even more diverse, however this follows some of the characteristics that we would expect such as the sexualised dancing, woman not wearing a lot of clothing accentuating areas. 

INTERTEXTUALITY?

Daniel Craig coming out of the water in the James Bond Movie, and Baywatch - slow motion of female running.

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:

The video is a concept video as it doesn't really follow a narrative and is quite random. 

 

PERFORMANCE STYLE: 

The performance style is singing and dancing but because of the nature of it it could be described as cavorting. Izensteins theory of 2 shots unlinked that then become linked through sexual shots an example of this is when the mangoes are being used with water dripping down them has the connotations of breasts.

STAR TREATMENT:

Star treatment has been featured heavily in this video with the concentration mostly on Fragma, this is stereotypically done in order to sell the track but to also establish and promote the artist and the album. This is also an example of Laura Mulvey's Male Gaze theory as the woman has blonde hair and is wearing revealing clothing - Mulvey's theory being that they are being objectified for the gratification of men.

PACE + ANY VARIATION OF PACE: 

The pace is varied throughout with scenes of slow motion, the cuts are fairly quick which reflects the tempo of the song at times. There are a range of inter-cutting shots with quick transitions and shots last no more than a few seconds. Some of the shots are very creative and use different camera angles with extreme close ups and a range of focus depths.

SHOT VARIETY + NO. OF SETUPS: 

Various shot variety shown with range of creative shots.

LOCATION/S + MISE-EN-SCENE: 

In the video there are a series of locations used but all seem to be taken in the vicinity of one another, but there are to prevalent locations one being by the sea and the other one being in the jungle. 

 

NOTABLE SHOTS/FRAMING:

Close up shots of body.