VidEG Genre1 Stay - Rihanna

ACT: Rihanna

TRACK: Stay

YEAR: 2012

DIRECTOR: Sophie Muller

GENRE: Pop, R&B

MAIN AUDIENCE: Male and Female 15-24

LYRICS

RELATIONSHIP BETWEEN VISUALS + LYRICS: 

The lyrics have no meaning to the overall visuals but what does come across is the feeling of isolation which is reflected in the song. 

GENRE CHARACTERISTICS: 



INTERTEXTUALITY?

No  obvious intertextual references. 

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:

Just a performance video however is set in a bath tub so therefore could be argued that it has a concept behind it. 

PERFORMANCE STYLE: 

Isolation, a safe video in comparison to her other songs and not as outgoing, however there is still an element of exploration due to her being in a bath tub naked. However the water is cloudy to obscure her nudity.

STAR TREATMENT:

There is a lot of star treatment as it is just the two performers shown in the video with Rihanna being the main feature. 

PACE + ANY VARIATION OF PACE: 

There is just one slow pace throughout the song and this doesn't change throughout.

SHOT VARIETY + NO. OF SETUPS: 

There is a lot of creative shots with a wide range of shot variety.

LOCATION/S + MISE-EN-SCENE: 


There is only 2 locations filmed in this includes a bathroom in which features Mikky Ekko singing at the side of a bath in a separate location from rihanna. Rihanna also stays firmly placed in the bath only changing her position therefore keeping budget down. 

NOTABLE SHOTS/FRAMING: 

There are a series of creative shots which feature some interesting angles, others include neither of them some of these include water being splashed. 

DIRECTOR STYLE:

The Director takes many solo female artists, this is who she concentrates on most.

Podcast 2

Our second podcast






In this podcast we focus on:

• Common codes and conventions 
• What difficulties we may face, including costume, character and locations 
• What we have based our ideas on 

A2 Music Video Wider Research

A2 Wider Music Research;

I gathered some research from youtube to look for ideas but also to see what competition we would be looking at. From what I conducted these 3 videos were by far the best of what I could find online with the exception of what is created at Ilkley Grammar.





This is my favourite video available on the web! I love the concept love the style and the edge the costumes and the overall idea is far enough away not to be compared to the original but close enough to have the same effect. I love the editing and the video as a whole comes together really well with the editing style. For me, it makes the video but the camera work and camera angles taken into account are really something due to the shot variation and the steadiness of the camera really add to it.





Personally not my favourite video but the overall cinematography is very interesting especially the the use of effects and the interesting camera angles. 







Although there is no performance to this video but there is a very strong narrative, with no lip syncing due to the dubstep music but what it does demonstrate is the variety of options available but we do have drawbacks because of the school and the equipment and software available to us is not as good or as technical as what they have. Although I don't think I will take any ideas from this I love the idea and love the concept but it is impossible to produce something of this standard with the school's budget and equipment available.

CW: Pitch Video - Lady Gaga's Marry The Night

This is the pitch for the idea for Lady Gaga's Marry The Night.

Myself and Conal pitch the idea, then take questions from our teacher.



The powerpoint we used is here:


Here are the notes we took during the question time.

Conal's notes, 2

Conal's notes, 1

Conal's notes, 4

Conal's notes, 3

Applying Theory To Our Chosen Idea

Applying Theories:



David Gauntlett - Audience Studies:

• The notion of 'audience' is collapsing as people become producers as well as consumers in media.

Rick Altman - Audience Pleasures:

• Emotional Pleasures: The emotional pleasures offered to audiences of genre films are particularly significant when they generate a strong audience response. 
• Visceral Pleasures: Visceral pleasures are 'gut' responses and are defined by how the film's stylistic construction elicits a physical effect upon its audience. This can be a feeling of revulsion, kinetic speed or a 'roller coaster ride'  
• Intellectual Puzzles: Certain film genres such as the thriller or 'whodunit' offer the pleasure in trying to unravel a mystery or a puzzle. Pleasure is derived from deciphering the plot and forecasting the end or the being surprised by the unexpected.

Dan Gillmor - The Former Audience:

• Gillmor famously wrote of '' the former audience'', to reinforce his argument that the notion of a passive audience is gone. 'They are no longer the passive masses, athey have the tools to challenge traditional media and create media for themselves'.

David Gauntlett proclaims that the notion of the audience no longer exsists and is therefore collapsing due to the birth of Web 2.0 which allows the auudience to create content . this is usually made through fan based videos or UGC (user generated content), which is blurring the lines between producer and audience. this is also backed by Gillmor who also argues that passive audience has gone. To further this, Lady Gaga has created her own lyric video when her song applause was leaked. As a consequence, no music video was ready for the single so Gaga made a video herself at a drag queen club which featured  some of her fans. What this demonstrates is that today, in a digital age it is possible to create videos of producer standard easily with little material. 

Instagram - Blogging in Media

A quick post out to our Instagram followers, a filler post more than anything as we waited for our Macs to load!

In an effort to keep active on our instagram, we decided to post this picture, as you can see we managed to get 20 likes! We also used this as an opportunity to introduce ourselves to our followers.

in the picture you can see Amber and two of the AS students (Ben and Molly)

Our First Instagram Post

Our first Instagram post! - Of us setting up our Twitter account. We thought it would be a good idea to use these platforms as these are the channels used most by our Gaga fans with the exception of their own fan site littlemonsters.com

We plan on using our instagram to further our audience research, and aid us in finalising our magazine/teaser ads!

Podcast 1

Our introductory podcast.



 


Covering the following areas;

• Why we chose Lady Gaga 
• What we plan to do

Podcast 1

This is our 1st podcast, we:

• introducing ourselves
• Why we are doing Gaga
• Our pitch

Initial Lady Gaga Marry The Night Ideas

Bride - shown to be abandoned at altar
throwing bouquet of flowers - caught by tramp - flowers in possible colours - black, white, red
damp wet streets - with lighting
car/limo showing feet out of car
narrative enigma - mascara eyeliner everywhere
performance on TVs, Bars, Cafes
militartistic style outfits
costume changes 4 -5
motorbike helmet camera
whisky lighting ice

as the track has a slow introduction we plan to have different focuses and depth of fields as well as extreme long shots, wide shots and long takes.