VidEG 13 Madonna - Ray Of Light

ACT: Madonna

TRACK: Ray Of Light

YEAR: 1998

DIRECTOR: Unknown 

GENRE:Pop, Electro - Pop

LYRICS

• The video is a day in a life filmed in four minutes. It was filmed in Sweden, New York and Las Vegas using time-lapse photography. The shoot took 14 days. Madonna had the idea for doing the closing nightclub scene. It won the 1998 Grammy for Best Music Video Short Form and the MTV Video Music Award for Video of the Year.
• The lyrics reflect Madonna's interest in spirituality and her faith
• Microsoft used this in a 2001 advertising campaign to promote its Windows XP operating system.
• Some of the video is filmed using a green screen.
• The lyrics link to the visual in some aspects but not in others and not as strongly as it does in her other visuals which is one reason why I picked it. 
• The genres are reflected strongly with the night club scenes reflecting the electronic and electro - pop well. 
• there is a lot of star treatment used in this video which is to be expected. 

RELATIONSHIP BETWEEN VISUALS + LYRICS:

There is no link between the visuals and the lyrics, meaning it to be a concept video. It is also shot in a range of locations, with some use of a green screen for extra effect. Madonna although older is still represented in a sexualised way wearing slightly revealing clothing for her age.

GENRE CHARACTERISTICS: 

Genre has become an even more diverse, however this follows some of the characteristics that we would expect such as the sexualised dancing as well as upbeat music and cutting to the beat.

INTERTEXTUALITY?

Non that I am aware of.

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:

The video is a concept video as it doesn't really follow a narrative and is quite random and has no apparent relation to the lyrics. 
 

PERFORMANCE STYLE: 

The performance style is singing and dancing with madonna being the main focus with many of the shots taken are with the events in the background, this is done by a series of layers or use of a green screen. some of the dancing that has been shown has had some of the frames deleted in order for it to look 'alien' like but because of the nature of it it could be described as cavorting. 

STAR TREATMENT:

Star treatment has been featured heavily in this video with the concentration solely on madonna, This is stereotypically done in order to sell the track but to also establish and promote the artist and the album. This is also an example of Laura Mulvey's theory as the woman has blonde hair and is wearing revealing clothing - Mulvey's theory being that they are being objectified for the gratification of men. This can also be added with the view of madonna being a symbolic character and is known as the queen of pop.

PACE + ANY VARIATION OF PACE: 

The pace is varied throughout with scenes of slow motion, the cuts are fairly quick which reflects the tempo of the song at times. There are a range of inter-cutting shots with quick transitions and shots last no more than a few seconds. Some of the shots are very creative and use different camera angles with extreme close ups and use layering and green screen techniques.

SHOT VARIETY + NO. OF SETUPS: 

various shot variety shown with range of creative shots.

LOCATION/S + MISE-EN-SCENE: 

In the video there are a series of locations used but all seem to be taken in the vicinity of one another. that being the city but also the use of the green screen. 

 

NOTABLE SHOTS/FRAMING: 

close up shots of body

VidEG 3 Chase And Status - Lost & Not Found

ACT: Chase And Status
TRACK: Clown
YEAR: 2013
DIRECTOR: Unknown
GENRE: Dance, Electronic, Pop
MAIN AUDIENCE: Male And Female 15-24
LYRICS

RELATIONSHIP BETWEEN VISUALS + LYRICS: 

The visuals and the lyrics do match to some extent but not directly like others in other videos do that is one thing i like about it as it is alot of indirect links which make you think more and enjoy it rather than just watching a video and listening to the lyrics that match word for word

GENRE CHARACTERISTICS: 

the use of the electronic and dance genre tend to use dark and grimey roots and not the life that would be seen in pop videos 

INTERTEXTUALITY?

there is reference to earlier music at the begininning of the track as well as a filmic reference to Breaking Bad.

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:

There is no performance throughout this video and is purely based on a narrative as nearly all are by Chase And Status. They dont take the glory for their production and let a variety of actors

PERFORMANCE STYLE: 

The town is shown as being run down and lower class, the addition of police at the scene and a man in the bath tub crying looking vunerable because of the camera angles used signify this. The tv and fugitive on the run adds to the overall character of the town with is used to create a lower class of person. Then when the police burst into one of the hotel rooms we see the girl who we presume is the one from the missing photos, although later when he is dragged outside she holds a gun to the police officers head and rescues the man from being taken by police as an accomplice in his get away, adding a dark twist to the whole video.

STAR TREATMENT

there is no use of star treatment in these videos and it is all played by actors creating the narrative.

PACE + ANY VARIATION OF PACE: 

There are various 'drops' throughout the track and the track also has a very varied pace.

SHOT VARIETY + NO. OF SETUPS: 


I also like the use of the point of view as it drags you through the narrative, i think its really effective

LOCATION/S + MISE-EN-SCENE: 


diegetic intro with previous known track in background, shows video as a passers by point of view, slow motion used to create effects. 

NOTABLE SHOTS/FRAMING: 

when the girl is first viewed the use of the camera angles does suggest she is the vunerable one and the police are the superiors but when they step outside and the girl grabs hold of the gun along with the policewoman held hostage the tables turn.