VidEG Genre15 Jennifer Lopez Ft Iggy Azalea - Booty

Directed by - Hype Williams





Unfortunately trying to screen shot this video is probably one of the most difficult things I've had to do! Because every time you click to pause it some 'booty' comes up instead of the shot you wanted to take! The amount of 'booty' in the video is bordering on unacceptable, when we thought we had seen it all with the likes of Anaconda (Nicki Minaj) but it is only when we realised that Iggy is 24 and Jennifer is 45 and whilst they are both grinding against each other, Lopez is old enough to be her mother, exactly highlighting the audacity and scandalous nature of this objectification! There is no real narrative and is purely based on performance with the edge of concept which is could, most of it be argued as performance.

There is a countdown into the song

VidEG Genre13 Born This Way - Lady Gaga

Born This Way was lady gagas song to show the world that she was famous but could put it to good use by using the song lyrics from born this way to voice her opinions to show that it doesnt matter who you are, what colour your skin is, who you love it is irrelevant so embrace it as 'you were born this way'. In this way as is clear from our audience research she has recieved a lot of fans from around the world but also attract many gay, bi, and transexual fans. It is argued that Gaga feels that she owes it to these people as it is them who got her career first off the ground when she started singing in gay clubs.

The Unicorn is tattooed onto her thigh to symbolise born this way

Skeleton Make up

Skeleton Make up

Micheal Jackson Reference with the white gloves

Intertextual refernce to Sinead o'connor

Bad Romance Second Life: Cyberspace Impact

Somme Publishing - Women's Sufferage




Horrible Histories - French Revolution

Bad Romance Original Video

The Official Lady Gaga Bad Romance Video

Audience Research - Guardian - How To Be A Female Pop Star In 2014

How To Be A Female Pop Star In 2014

What this shows us that the media is skewed in a way that prevents women being who they are, they have to follow a certain formula that is liked by all in order to become famous or have a chance in the music industry. It is said that they will not get a job unless they are willing to express their bodies for the viewing pleasure of others - this usually being men which relates back to Laura Mulvey's Theory of Male Gaze.

This is also caused by the lack of female faces 'behind the scenes' in a music video. Most people at the top of the record industry are male and most of the directors in their music videos are also male, this giving a male skewed view on the industry that arguably promotes the use of women for male audiences due to the explicit material. Which is why there has become a 'backlash' on feminism however has only made matters worse as people are turning their heads in the opposite direction and are saying 'fuller more curvy girls are better' which there has become 2 sides of the aruguement, some which argue that this is a good thing and that the media is wrong to portray women if they get slightly larger, but what this is doing is actively getting girls to join the gym to get larger derrieres which is also creatinvg pressure elsewhere to have this 'new idolised perfect figure'. All this is doing is turning the tables and deflecting the pressure elsewhere. This has also created a bad vibe due to in some songs women being called 'skinny bitches' but then some must ask.... What is wrong with that? The other side of the arguement is that the pressure then falls on the media especially in the fashion industry where models are used which are polar opposite to this new theory. Which many claim is just a trend and a passing phase. 

Click Here for a link to the page.

Lady Gaga Meat Dress Intertextuality

We originally believed that Lady Gaga had created the meat dress from her own initiative. With a stab at the media about women being perceived as meat and a supposed stab at vegetarianism. 

However with further research into this we found a website that contained a comment at the bottom by a member of the public about the dress. This can be found here.

This is the comment we found. 

This is the supposed dress it has been taken from. 

Lady Gaga's Dress.