Digipak And Lyric Booklet: Final Cut

Within this I have made some very minor tweaks such as

• moving the title
• moving the artist name  

This is the final front cover of our lyric booklet

Teaser Ad - Pink Lips With Pink QR Code

We chose this image as a teaser Ad that could possibly feature in Attitude Magazine which is aimed at a predominantly homosexual audience specifically the Pink Pound. This is very relative to Lady Gaga as she started her career in gay clubs.

Teaser Ad: Pink Lips QR Code Background

This is an image that we thought we look good in Glamour Magazine, We thought this as it has a female appeal with the pink lips, It also provides very little as to what is going on.

Teaser: Eyes With QR Code Background

We thought this would look better as a teaser ad in a magazine such as Q as it is very minimal but doesn't shout female due to colours been kept similar. The direct gaze as well links to goodwins theory of the 6 stages in a music video and one of them being 'looking'. This is another tie in within the music video

We thought this teaser ad would be good in Q magazine, as it is dark and myseterious as well as being unusual and edgy

Magazine Ad: Draft 2 - Rock Inspiration For Q Magazine

We thought this would be a good image to use to target our audience in Q magazine. As it provides a certain amount of detail with the hair, but is kept simple and sophisticated and therefore is morelikely to attract an older audience, therefore targeting our secondary target audience. We chose a simple colour as well as using black and white in the QR code to keep the design minimalistic and stylish. The featured text has been coloured the various shades from the exact colours within the hair, using the eye dropper tool.

Facebook Audience Feedback 4

This is some audience feedback we gathered from facebook about the andy warhol inspired magazine ad.

Teen Audience Feedback 9

some teen audience feedback

Older Male Audience Feedback

Older male audience feedback

Tween Audience Feedback

My sister giving me some audience feedback!

Teen Audience Feedback 4

Teen audience feedback

Teen Audience Feedback 3

teen audience feedback

Teen Audience Feedback 2

teen audience feedback

Teen Audience Feedback 1

audience feedback

Magazine Ad: Research Into 2 Main Magazines

We have researched two appropriate options for our campaign to be included in. For this we chose:

• Heat 
• Q 

This is due to the following demographics taken from their website:

Heat magazine is an accurate representation of our overall package and campaign as it provides us with the 15 - 24 age bracket which is what our target audience is. Although according to the YouGov demographics this is slightly out of our reach as Lady Gaga is usually aimed at C2DE profile.

Below is the Ad prices:

Although prices are very high in heat magazine, due to it being a popular 'chat and gossip' magazine we would like to produce a full page ad for this. As it is on our target audience and we feel this magazine would aid us in providing wide spread coverage.

On the other hand we have chosen to also look at Q magazine, although slightly older we think this would be good due to the fact that it ties in with our secondary target audience which spans over 2 age ranges - ranging from 25 - 44 we think this is good, especially to advertise our tour as we feel it is most likely going to be adults buying tickets to see Lady Gaga on tour for the teenagers than the teens buying it themselves. Therefore advertising it in here could potentially provide more revenue. Also Q reader has a heavy rock influence so we have designed a specific poster that would be directly influenced to incorporate the rock theme.

Although prices in Q magazine are not as expensive we do think that it would only be neccessary to have a half page horizontal. This is because it is not our main target audience.

This is the image we hope to use in Q magazine.

Facebook Audience Feedback 3

This is some audience feedback tat we have collected from facebook for one of the magazine ads.

Magazine Ad: Teaser 1

Lyric Booklet: Front and Back Panels

front and back panels of the lyric booklet

Lyric Booklet: Draft 1

Although the front and back page is not yet complete. This is what I have created so far for the pages inside the lyric booklet.

Facebook Audience Feedback 1

This is some of the audience feedback I have collected from Facebook, we thought that facebook would be good as it is mostly aimed at our audience however I also have a lot of people on my faceboko that are older than our target audience 15-24 and are part of our secondary audience 25-44.

Digipak: Draft 6

Within this I have made some very minor tweaks such as:

• moving the 'universal' logo around
• moving the catalogue number
• moving the title
• moving the artist name