Magazine Conventions

This is some of the magazine ads that we looked at in order to get some inspiration. we noticed common conventions such as tour dates being near the bottom, also the artists name taking up a lot of space on the poster itself and it usually being a bold and bright font. This also including website URLS as well as record companies and sometimes digipaks 

Digipak Conventions

Today I have been researching into digipak conventions, within this i have noticed a wide range of different examples to what different artists have done. There are many recurring conventions such as: 

On the front:

Linkin Park

ACDC

• Artist name - usually takes prime place somewhere usually in the centre
• Title - usually takes secondary spot on the front but can have different locations depending on the artist
• On the front there is usually a sticker advertising bonus tracks or DVD
• There is usaully some correlation between the front and the back panels on the digipak
    

On the back:

Linkin Park

• Barcode - on the digipak is usually on the back in the right hand corner
• Website - for the artist is usually somewhere near the bottom either centre, right or left hand side
• Copyright information - on the back of the album in a small font
• Track listings are usually shown on the left hand side. 
• Bonus DVD and CD details are usually displayed underneath the track listings
• Record label - displayed at the bottom

On the inside:

ACDC

Beatles

• Increasingly on the inside we have noticed that social media and QR codes take up some space on the left inside panel. This could include; Facebook, twitter, and Instagram with a QR code to the website. This is especially important to us because Lady Gaga uses this often to interact with her fans online, she also built her career based on her social media following and has a record number of twitter followers who she calls her 'little monsters'
•  There is usually some correlation between the inside panels 

VidEG 3 Chase And Status - Lost & Not Found

ACT: Chase And Status
TRACK: Clown
YEAR: 2013
DIRECTOR: Unknown
GENRE: Dance, Electronic, Pop
MAIN AUDIENCE: Male And Female 15-24
LYRICS

RELATIONSHIP BETWEEN VISUALS + LYRICS: 

The visuals and the lyrics do match to some extent but not directly like others in other videos do that is one thing i like about it as it is alot of indirect links which make you think more and enjoy it rather than just watching a video and listening to the lyrics that match word for word

GENRE CHARACTERISTICS: 

the use of the electronic and dance genre tend to use dark and grimey roots and not the life that would be seen in pop videos 

INTERTEXTUALITY?

there is reference to earlier music at the begininning of the track as well as a filmic reference to Breaking Bad.

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:

There is no performance throughout this video and is purely based on a narrative as nearly all are by Chase And Status. They dont take the glory for their production and let a variety of actors

PERFORMANCE STYLE: 

The town is shown as being run down and lower class, the addition of police at the scene and a man in the bath tub crying looking vunerable because of the camera angles used signify this. The tv and fugitive on the run adds to the overall character of the town with is used to create a lower class of person. Then when the police burst into one of the hotel rooms we see the girl who we presume is the one from the missing photos, although later when he is dragged outside she holds a gun to the police officers head and rescues the man from being taken by police as an accomplice in his get away, adding a dark twist to the whole video.

STAR TREATMENT

there is no use of star treatment in these videos and it is all played by actors creating the narrative.

PACE + ANY VARIATION OF PACE: 

There are various 'drops' throughout the track and the track also has a very varied pace.

SHOT VARIETY + NO. OF SETUPS: 


I also like the use of the point of view as it drags you through the narrative, i think its really effective

LOCATION/S + MISE-EN-SCENE: 


diegetic intro with previous known track in background, shows video as a passers by point of view, slow motion used to create effects. 

NOTABLE SHOTS/FRAMING: 

when the girl is first viewed the use of the camera angles does suggest she is the vunerable one and the police are the superiors but when they step outside and the girl grabs hold of the gun along with the policewoman held hostage the tables turn.

VidEG 1 Emeli Sande - Clown

ACT: Emeli Sande
TRACK: Clown
YEAR: 2013
DIRECTOR: WIZ
GENRE: Pop
MAIN AUDIENCE: Female 11-24
LYRICS





RELATIONSHIP BETWEEN VISUALS + LYRICS:

there is a strong link between the visuals and lyrics however they are only linked through concept of the lyrics. 

INTERTEXTUALITY?

non that I notice. 

PERFORMANCE, NARRATIVE AND/OR CONCEPT?:

As seen in clip 1.15 this is where most of the narrative takes place with the use of solidiers in a barracks with her being judged by them. 

PERFORMANCE STYLE: 

The performance style is simple and sophisticated which is closely linked to her actual style. 

STAR TREATMENT

Also during the video Emeli Sande is kept as the main focus throughout the video whilst other characters in uniform enter but don't play as big a part as herself.

SHOT VARIETY + NO. OF SETUPS: 


As seen in 0.24 close upsare used to keep the audience engaged and to change shots in order to keep shot variety. Also the use of the titles during the video as seen at 0.52 add to shot variety allowing it to be broken up further.

LOCATION/S + MISE-EN-SCENE: 


The lighting used in the location seen at 0.07 really adds to the black and white dimension as well as the clothes which keeps everything subltle but strong. The use of camera angles adds a variety of different aspects to give an allrounded view which keeps the audience interested and engaged. The location used in 0.07 and at other points during the video allow it to be broken up slightly in order for the camera to return to a new angle or new perspective in the video. This darker black and white scene is kept in a mid shot throughout the video.

NOTABLE SHOTS/FRAMING: 

Although its not a song that I would paticularly listen to, I do like the narrative between the lyrics of the song and the video and how it is different to what would normally be expected. I like the use of the black and white feature throughout and the use of the 2 locations to keep it simple and minimalistic but at the same time giving it an overall amazing effect.