tag:blogger.com,1999:blog-7708477735808045210.post1861558073371193225..comments2019-10-31T12:58:51.351+00:00Comments on 2015-AmberP: Magazine Ad: Research Into 2 Main Magazines Anonymoushttp://www.blogger.com/profile/05552644969580236906noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7708477735808045210.post-38290167773751393412015-05-14T11:40:45.334+01:002015-05-14T11:40:45.334+01:00at last!!! don't you have other comments to pu...at last!!! don't you have other comments to publish?!<br />as part of your final aud feedback you could also do a very basic, informal survey of what mag/s teens (ideally including some younger - Yr11s and below, into the tween/early teen secondary aud) would read. by v basic I mean with camera or smartphone just ask and record. you could focus on Heat maybe - I'm sure many teens from 13-19 will read that, but you can investigate by asking a few!DBhttps://www.blogger.com/profile/01644270972807155523noreply@blogger.comtag:blogger.com,1999:blog-7708477735808045210.post-38760705763520322192015-05-08T15:33:08.274+01:002015-05-08T15:33:08.274+01:00The graphics aren't enough; you need to actual...The graphics aren't enough; you need to actually explain your reasoning! Be explicit in terms of your stated primary + secondary auds<br />If you haven't already, either in this post or a separate one set out how your campaign is tailored to target those auds - material which can go str8 into Evals and really helps with securing top R+P audience marks. You should be briefly explaining too which you rejected and why; single screenshot for each you do.<br />Would Gaga's machine really go for ONE woman's mag? I doubt it!!! More = easier to justify meeting full aud range<br />You also have made no mention of whether you'd always go for full page; SOME reflection on the options available would be useful, even if to basically say you'd stick with full page. Have a quick look back at Curtis' + maybe 1 of the Atomic Kitten 2014 blogs for ideas<br />You could do this as a short vid, or Prezi, or even ... and embedded PowerPoint! It'd be useful to have particular fragments of ads highlighted, and PowerPoint or FCPX are maybe quicker for that than going thru Pshop and generating lots of new jpgs? Or, set up new A4 Pshop docs, import and downsize the ads and write around them, using arrows? You could also incorporate aud feedback summaries this way - could be quickest way to achieve this, and speed up Evals?<br />Also: include hyperlinks for these SPECIFIC pages!!! EG: http://magazines.bauermediaadvertising.com/magazines/magazines/detail/grazia<br /><br />Bottom line, the more you do which directly benefits Eval the better. Hope that all makes senseDBhttps://www.blogger.com/profile/01644270972807155523noreply@blogger.com